kitsch

Kitsch: (adj.) The quality (in a work of art) of being good enough to have a recognizable subject and theme. Used by artists of lesser quality to describe the work of their artistic betters. Often used to denigrate a work who theme one disagrees with. Also used by those trying to pass off the work of third rate hacks as art. E.g. “You should really buy this Pollock not that Rockwell, the work of Norman Rockwell is kitsch.”